The smell of strawberry syrup fills our house while the oven starts to preheat again. We are celebrating our little baby tomorrow and sharing our gender news!! Oh, I can’t wait to tell you! I took half of the day off to get our house ready for our family and if you run a business, you know that means that you put in those hours another time!
I have been asked on occasion how I found my photographic voice. And while I think that I am continually defining and redefining my photographic voice as I grow, there are definitely some things that helped me to define the photographic vision that you see on the pages of my blog and website! I hope that they help you as you discover the art of business and grow creatively!
GIVE YOURSELF PERMISSION TO BE DIFFERENT – Give yourself permission to fall in love with your work. Give yourself permission to be different. How do you do that? Well it’s much more challenging and much easier than it sounds: go be yourself. Let yourself be the derivative of your branding, marketing and entire business vision. It’s terrifying and nerve wrecking because you have no statistical proof that it will work, but it is the only way to stand out. And in this industry, you MUST stand out.
DECIDE WHAT YOU LIKE AND DON’T LIKE ABOUT EACH IMAGE YOU TAKE – So you are looking at one of your images and you just LOVE it. Ask yourself why you love that image? Examine the lighting, the coloring, the composition and the styling of the image. The goal is to continue to produce more and more work that you just love!!
ANSWER SOME CORE QUESTIONS ABOUT YOURSELF AND THE VISION FOR YOUR BUSINESS – I think that diving deep and answering some challenging questions about yourself can really help direct the vision for your business. When I did this, I discovered the core of why I do what I do and I was then able to develop business strategies that reflected that drive and purpose. It’s helped to not only drive my work, but also my branding, marketing and business goals!
If you are looking for a resource to help you get started, I recommend Lara Casey’s powersheets!
LET YOUR WORK REFLECT YOU – Sometimes I hear creatives trying to restrict other creatives with rules or harsh criticism. My senior year of college business was tied up in rules and more rules. I can’t overexpose and I can’t underexpose. I can’t have images too vibrant or too warm. I cant. I can’t. I can’t.
Yes, you can.
Break the rules. Be different. Let your work inspire you and others. Forget about some “perfect” image. Focus on the beautiful that you see and go photograph it in a way that only you can.
TONS AND TONS OF PRACTICE – I remember when I first started producing galleries that really pulled at my heart strings. I was growing by leaps and bounds and finally, FINALLY seeing all of my hard work paying off. Those growth spurts are something to celebrate! Continue to challenge yourself and grow your business/personal vision so that you can continue to grow by leaps and bounds!!
Even if you have a specific vision for your work, you may find that it is hard to get there. If this happens, just take a breath and focus on the one step that you need to take to move forward. Creatives tend to be so hard on themselves and it’s important to
Styling and Planning – Alli from Social Graces
Floral Design – He Loves Me Flowers