The Jordan Brittley Newsletter

Get excited, friends! Today is the day that the Newsletter gets a whole lot better!! If you are already signed up for the newsletter, you may remember seeing these 12 ways to pose a bride. I loved designing the last Newsletter, but I also know that a ton of you are reading the Jordan Brittley Newsletter on your phone and you are busy growing your business! So this Newsletter is going to happen all in one place: your lovely inbox. And it’s going to be better than ever.

The Jordan Brittley Newsletter

 

Everyone who signs up for the newsletter will receive a free product: 10 practical secrets that will take any brand to the next level! This free product will never see the blog and will be sent out in every newsletter (just in case you lose your copy)(or if you are already signed up)(or if you want duplicates)(I’m totally breaking lots of writing rules right now)!

Newsletters will be sent out on the first of the month and include the following:

  • Never before seen tips and tricks for the growing entrepreneur (that includes you, photographers!!)!
  • Behind the scenes at the #jordanbrittleystudio
  • Inside look at products in THE SHOP!
  • Available coaching dates before they hit the blog so you can book before anyone else!
  • Reading, Listening, Cooking and Pinning with Jordan! (I know, I know! It sounds like I have a show or something!!)

And what’s the never before seen content in the March Newsletter?
My Effortless Booking Process

I’m excited and you should get excited too! Sign up below or by clicking HERE!

 




The Jordan Brittley Newsletter for growing and thriving entrepreneurs

Frame by Frame: Styling Earrings

Frame by Frame - Jordan Brittley Photography

THE SETTING: This image was taken on a cloudy day in a hotel suite. The suite had two big windows that faced north and overlooked the busy St Louis streets below. The walls were painted white and the carpet and chair were both dark.

THE SET UP: I pulled one of the white blankets off of the bed in the suite to cover the dark chair and added the veil for subtle texture. I positioned the veil so that you could see the fine detail on the edges and laid the earrings on top of the veil.

CAMERA SETTINGS: I exposed the image for the shadows. I didn’t use a light meter, but the darkest shadows were next to the earrings and I knew that I wanted the image to be full of light. I also knew that I would want to expose the image at 1/60 if I was photographing a person next to the white wall. Because of the shadows that were cast from the arms of the chair, it was about 1 stop darker where the earrings were placed. This meant that I would need to expose the image at 1/30th of a second.

You can see the rest of the details at the top of Chris and Sri’s wedding post.

Camera: Contax 645
Lens: Karl Zeiss 80mm
Film Stock: Fuji 400H rated at 200
Lab: Richard Photo Lab

Aperture: f/2.0
ISO: Fuji 400h rated at 200
Shutter speed: 1/30

POST PROCESSING: Thanks to my lab, I did nothing to this image! This is a straight scan from Richard Photo Lab!

And since I want to continue to share what I know in a way that benefits you, holler at me on Twitter or Instagram (tagging me) and use the following hashtag: #askjordanbrittley. You can also connect with me through the #ASKJORDANBRITTLEY Facebook group! Let’s build a little community!

10 Myths About Getting Published

10 Myths About Getting Published  - Jordan Brittley Photography

Inspiration Shoot Published on Style Me Pretty

There are so many things to consider when you are trying to get published! Because of the stress that surrounds the submission process when you first start submitting your work, I think it’s easy to believe some things that aren’t true! I’m here to share 10 myths about getting published and what you really need to know!

MYTH 1: IT’S IMPOSSIBLE TO GET PUBLISHED

I completely understand feeling this way, but it’s just not true. It takes some work to figure out what editors want to see, but just because your shoots get rejected doesn’t mean that you will never get published. If you just shot a wedding and it has been turned down by the major blogs, consider submitting to a smaller blog just to get your publication portfolio started!

MYTH 2: IF ONE BLOG DOESN’T WANT THE SHOOT, NO BLOG WILL WANT THE SHOOT

Not true! I will often submit a wedding or engagement session to a major blog, get rejected and it will get picked up by another major blog. It just depends what the editor currently has lined up on their editorial calendar!

For example, I submitted an anniversary session to Style Me Pretty but they weren’t looking for anniversary sessions at the time. So I submitted to Grey Likes Weddings and it was picked up in just a couple of hours!

On the flip side, I submitted a snowy engagement session to Grey Likes Weddings and she didn’t need any more winter engagement sessions. Style Me Pretty picked it up in no time at all.

So just go find the blog that is looking for the shoot you are sharing!

10 Myths About Getting Published  - Jordan Brittley Photography

MYTH 3: I NEED TO WAIT UNTIL I HAVE THE *PERFECT* SHOOT TO SUBMIT

Do NOT wait until you think you have the “perfect” shoot! It takes time and practice to get your publication portfolio rolling and it’s important to start today. Do you have a wedding, engagement session or other shoot that you can submit? Do it today! Just take the risk!

Plus, once you have your submission ready, it’s easy to send it to another blog if you get turned down for publication. Just keep going!

MYTH 4: I CAN ONLY GET PUBLISHED IF I PAY TO BE A LISTED VENDOR

I am not a listed vendor on any blog. And I get published! That’s proof that you do not have to pay to get published. Also, don’t make the mistake of assuming that if you become a listed vendor that you will automatically get published. Editors are still looking for great content to share with their readers!

10 Myths About Getting Published  - Jordan Brittley Photography

MYTH 5: THE SUBMISSION PROCESS IS TOO COMPLICATED

It can feel overwhelming to read through every blog’s submission process, but editors really have simplified the process in the last six months! Grey Likes Weddings, Green Wedding Shoes and other major blogs just ask for a link to a dropbox folder. If they are interested in publishing the shoot, they will then follow up to request vendors and information from the bride. Style Me Pretty lets you set up your own account through their submission dashboard. You can easily view all of your submissions in one place!

Yes, submitting a wedding will require some attention to detail but it is not too complicated! Just go do it!!

MYTH 6: THE EDITOR DOESN’T LIKE ME

Don’t take it personally when your shoot is declined. It has nothing to do with what the editor thinks of you as a person or as an artist; she is doing the very best she can to serve her audience. Shift your focus. Ask yourself: How can I best serve this editor’s audience?

By asking that simple question, it will help you stay focused on great content when you are writing for the submission and when you are selecting images for the submission. Plus, it will become obvious that you are putting a lot of thought into your submission and you will start to hear back from editors pretty quick! It will make them excited to see your name in their inbox or their dashboard. It’s a win for everyone to put others first!

10 Myths About Getting Published  - Jordan Brittley Photography

MYTH 7: I NEED TO SUBMIT AS CLOSE TO THE DATE OF THE SHOOT AS POSSIBLE

Not true. Sometimes editorial calendars are full for that season by the time the editor sees your submission. And they won’t move around their editorial calendars unless showing your shoot is a MUST (because it’s so unique)!

Over time, you will become more familiar with the editorial calendars of each blog. If you shoot an autumn engagement session at the end of autumn, it is going to be more challenging to get that session picked up by a major blog than if you had submitted at the beginning of engagement season. I always assume that major blogs are full on engagement sessions for the fall by the end of September. This doesn’t mean that I don’t submit any engagement sessions in October, but I just understand that it’s very possible that it won’t be picked up right away!

I also help my brides to style their engagement session so that it is completely unique to them. This helps my submissions stand out from the rest in a natural way… because each couple is different! You can read a magazine article I wrote for Lemonade and Lenses on styling engagement sessions HERE.

Once I heard back from Grey Likes Weddings in the spring of 2014 (referencing myth 2) that they weren’t looking for winter engagement sessions, I decided to hold off on submitting the shoot. I waited and submitted to Style Me Pretty in November of 2014 and that’s when they picked it up!

MYTH 8: IF THE BRIDE’S DETAILS WERE BETTER, I WOULD HAVE BEEN PUBLISHED

It is not the bride’s responsibility to have the best details so that you can effortlessly photograph the wedding. Because photographing the details is never going to be effortless or you are settling and static.

As a creative artist, I want to constantly be growing. I go into every wedding with a fresh vision and a passion to serve my clients! This is a key part of getting published for me. Don’t view a lack of details as a limitation; view it as a huge opportunity!

Whatever kind of wedding you are shooting, style those details the very best you can. Don’t become lazy when you have a typical wedding and don’t become lazy when you have a high end wedding! Work diligently at whatever you are doing and it will pay off.

10 Myths About Getting Published  - Jordan Brittley Photography

MYTH 9: ONLY HIGH END WEDDINGS GET PUBLISHED

This is not true. Lots of major blogs actually say that they are wanting to see all types of weddings and budgets. For instance, the very first time I was ever published on Style Me Pretty, it was a wedding with a much smaller budget! It just has to do with how you photograph the wedding!

Related: 5 Things I Learned from my first Style Me Pretty Feature!

MYTH 10: I SHOULD INCLUDE EVERY GOOD IMAGE IN THE SUBMISSION

Editors don’t need to see every image that you love in the submission gallery. They want to see the best of all of your images. They want to be able to select any random image, pair it with another random image and be confident that they will look beautiful together.

Most major blogs now provide a link to the entire gallery, so it’s also important that slight variations of the same image or pose are excluded from the submission gallery. Each image needs to be able to stand on its own, be paired with another random image and be able tell a really beautiful story to someone who wasn’t there.

10 Myths About Getting Published  - Jordan Brittley Photography

Rehearsal Dinner Published on Wedding Sparrow

And since I want to continue to share what I know in a way that benefits you, holler at me on Twitter or Instagram (tagging me) and use the following hashtag: #askjordanbrittley. You can also connect with me through the #ASKJORDANBRITTLEY Facebook group! Let’s build a little community!

RELATED: Jordan Brittley’s Publication Plan for 2015!

5 Lessons Learned From My 1st Style Me Pretty Feature

Jordan Brittley on Style Me Pretty - 5 Lessons

I first started submitting my work for publication in the spring of 2012. Style Me Pretty seemed like such a scary blog so it took me 5 whole months before I mustered up the courage to send them two weddings. Both were rejected and I was crushed. I poured my heart into those submissions and it was hard to know that it wasn’t the right fit for their blog. Because we all know those “right fit” words really mean that it didn’t fit at all.

It took those two rejections from Style Me Pretty for me to become determined to be published on their blog. I did research… my own research. I spent 10 hours on their website the week leading up to this wedding. During that time, I realized that my first two submissions were nothing close to what they were wanting to show brides. It had nothing to do with the weddings. It had to do with the way that I arranged the submissions, the images that I chose and the way that the wedding was photographed by me.

I styled the details in that Pittsburgh wedding like my life depended on it. I gave it everything I had. I meticulously edited that wedding so that each image would look beautiful next to any other random image in the gallery. I culled the wedding, only including the images that I knew the editor would want to see. I clicked “submit” and waited two whole weeks. I had convinced myself that there was no way they would publish the wedding so when I received their congratulations email, I didn’t believe it. But it happened. And I had my first Style Me Pretty feature.

So I want to share the 5 things that I learned from getting this wedding published on Style Me Pretty.

Jordan Brittley on Style Me Pretty - 5 Lessons

KEEP STYLING SIMPLE & PULL IN ELEMENTS FROM YOUR SURROUNDINGS

Renee got ready in her friend’s adorable apartment and I fell in love with the wood floors and the dining room chairs. I didn’t know the first thing about styling details, so I kept things simple. I pulled in surrounding elements from around the house, photographing the rings on a book, the veil on the dining room chair, and more.

PHOTOGRAPH THINGS THAT ARE NOT “TRADITIONAL” WEDDING DETAILS

This helps editors and their readers understand the environment and provide further inspiration! I photographed these kitchen details, these bagels, and this camera.

BE EXTREMELY SELECTIVE WHEN SELECTING IMAGES FOR A SUBMISSION

Editors don’t want to see or share every great image that you took of the event. They want a curated gallery for their readers! SMP gives their readers options to view the entire gallery, so make sure you only include images that you would want to recreate in the future!

MAKE IT EASY FOR THE EDITOR TO FIND YOU ON SOCIAL MEDIA

I missed the instagram and twitter tag from Style Me Pretty because I wasn’t using those social media tools. I made sure that never happened again. The next time I was published, I tagged them first just to make it extra easy to find me!

PREPARE FOR THE INQUIRIES

I was shocked by the number of inquiries that I received from brides after being published on Style Me Pretty! I was also in the middle of updating the images on my website and redoing my pricing, so if I had known that inquiries were going to pour in, I would have done all of this in advance. Instead, my website was left with older (and less engaging) images and I rushed through my pricing so that I could send it out that day.

And since I want to continue to share what I know in a way that benefits you, holler at me on Twitter or Instagram (tagging me) and use the following hashtag: #askjordanbrittley. You can also connect with me through the #ASKJORDANBRITTLEY Facebook group! Let’s build a little community!

Getting published is a vital part of my marketing strategy! That’s why I develop a publication plan every year!! A publication plan helps me to stay on track and narrow down where I should be submitting different shoots. So I am sharing it all with you! To read my secrets about where and what I will be submitting this year, head over to the JORDAN BRITTLEY SHOP!

Jordan Brittley

February 25, 2015 - 2:32 am

AnnMarie Santos Hurston - This is great! I’ve been thinking about submitting my work but it feels overwhelming. This helps me get an idea of what’s needed. Thanks!

February 24, 2015 - 6:13 pm

Breanna O'Bryan - Thank you Jordan for sharing this! I am still learning about the right way to “style” and work my nerve up to submitting lol. But this definitely helps!!

3 Reasons You Should Create a Pricing Guide

St Louis Engagement Session by Jordan Brittley Photography

Productivity and efficiency are key ingredients to a healthy and thriving business. One of the ways that I keep things streamlined in my business is through pricing guides! It simplifies my workflow and increases business sales with one simple hyperlink to a PDF.

A pricing guide directs potential customers back to your product, educates them on what they should be buying from you, and reinforces your brand. So today I am sharing 3 reasons that you should go ahead and create them for your business! Trust me, it pays off!

IT COMMUNICATES THAT YOU WERE EXPECTING THEM

If you’re running an online business, you don’t have the luxury of making the client feel like you were expecting them in the traditional ways. I want potential customers to feel like guests! I think that pricing guides communicate that you want to make things simple for the client and you want to do business with them. It makes them feel like a guest of your brand for just a little while longer. And the longer they stay, the more likely they are to buy!

IT GIVES YOU ANOTHER OPPORTUNITY TO SHARE YOUR WORK

You can reinforce your work to the potential client by including images that represent your brand well. Make sure that you would want to produce the images again (lighting, style, etc) because if that potential client books you, they are most likely going to be expecting that kind of work!

IT SIMPLIFIES THE BUYING PROCESS FOR YOU AND YOUR POTENTIAL CLIENT

I now have an email template that I use when responding to inquiries. The template includes a hyperlink to my pricing guide which is hosted on ISSUU. This eliminates extra time in my inbox and it gives the bride a unique experience. I have noticed that potential clients make decisions quicker with the guide. It builds trust and keeps things simple for them. And when they are in the middle of some hectic wedding planning, keeping it simple is a win for everyone.

You can view my pricing in the JORDAN BRITTLEY SHOP by clicking HERE!

The Shop - Jordan Brittley Pricing

 

And since I want to continue to share what I know in a way that benefits you, holler at me on Twitter or Instagram (tagging me) and use the following hashtag: #askjordanbrittley. You can also connect with me through the #ASKJORDANBRITTLEY Facebook group! Let’s build a little community!